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"Creating a successful community online may be one of the hardest things a Web builder can do. It requires understanding not just technology, but social and cultural issues as well."
CNETs Builder.com Service Spotlight on Community
http://builder.cnet.com/Business/CommSpot/
"Communities are complex, difficult things. They take time to grow and are slow to change. What makes them strong can make them scary to the outsider or to the member who wishes to be different. Those who seek to work with 'online communities" need to understand that they will not be easily packaged into three-year business plans."
Gerry McGovern
http://www.nua.ie
"Cyberspace does not have the power to make us anything other than what we already are. Information doesn't lead to understanding or change. It is a revealing, not a transforming, medium. Again, we are who we are. Understanding or change happens, but it is as rare and as hard to get to online as it is everywhere else. I was almost going to call this book: We Will Never Learn and I Have Proof."
Stacy Horn
Cyberville
"The internet is already changing how we work and shop and exchange information. More fundamentally, though, gobal networked communications will change who we are"
Kathy Yates
Knight Ridder New Media
"We [are] convinced that cybercommunity members [are] the most focused and loyal of online users. Their emotional involvement in these communities suggests powerful opportunities for marketers to build brands."
Myra Stark
Saatchi & Saatchi
"Whenever [computer mediated communications] technology becomes available to people anywhere, they inevitably build virtual communities with it."
Howard Rheingold
"Perhaps no single factor is more critical to the long-term success of virtual communities than trust among members and between members, developers and sponsors."
Internet Community Primer
Richard Adler & Anthony Christopher
www.digiplaces.com
"The Internet is the first phenomenon I have seen where hype and under-statement go hand in hand."
Nicholas Negroponte
