ANTHONY (Tony) CHRISTOPHER
Mountain View, CA 94041
Tony@DigitalPlaces.biz
SUMMARY OF QUALIFICATIONS
- Experienced combining social factors with IT tools – Web 2.0 & " New Knowledge Management"
- 8 years creating intranets -- un-structured information, collaboration, document management, CMS -- for distributed teams
- Director experience leading Internet services with content, community and e-commerce offerings
- 13 years leading development, launch and operations of Internet & intranet information services
- Executive Director P&L business unit and Director level marketing roles
- Track record of developing and executing entrepreneurial programs and business strategies
- M.B.A., Stanford University
PROFESSIONAL EXPERIENCE
DBA Digital Places, Mountain View, CA (1998 - present)
Web 2.0 Strategy and Implementation Consulting
PROJECTS & ACHIEVEMENTS
Knowledge Management program for FAA's JPDO Planning Office: Led creation and ongoing operation of KM program for creating and promulgating collaboration practices and evolving applications of intranet tools supporting the JPDO program office. Supports over 800 people working on dozens of virtual teams. Software: Microsoft Sharepoint, CorasWorks, Lotus Notes, Lotus Domino applications, Webex.
Customer Community Development for FAA's JPDO Planning Office Led JPDO's online outreach to aviation industry segments (customers) with Web 2.0 collaborative website and recommended practices for developing community. Website provided a cost effective means to begin relationships with professionals in their target audience; it included capabilities to promote events; organize and deliver released materials and support discussions on the materials; preview un-released materials to specific segments of community, gather detailed feedback and disposition commentary. Software: Mambo, Joomla, ModX
IT and Knowledge Management requirements development for NASA Dryden Project: led team developing functional requirements for the KM needs of this NASA project of 150 users in 7 organizations across more than 20 locations. Included researching and developing tradeoffs among most major IT portal platforms: Websphere, WebLogic, Plumtree, Sharepoint as well as specialized applications e.g., Windchill, Groove, eRoom, etc.
Highly rated extranet service for NASA Dryden Project: led development, launch and operations of extranet service supporting 150 geographically distributed engineers & managers from NASA, Boeing, Lockheed Martin and Northrop Grumman. Achieved 80% regular usage across group and 95% strong or very strong rating for “service improved effectiveness of my work on this project.” Software: Linux, Apache, MySql, Java; Windows Server, Zope/Plone, Python.
Director Operations and Technology for Project Connections: led development, and operations of this subscription website that provides content and community to corporate project managers.
Professional Services - Enterprise Portals for Real Communities - Mongoose Technologies: Advisor to Real Communities when aquired by Mongoose. Supported applications of their enterprise portal platform for community and collaborative solutions
Collaboration & Document Management - Requirements and Deployment for multiple clients under NDA - Assess cliients' business processes, identify direct needs, pain points, staff computer skills, etc., develop tiered requirements, solution alternatives, evaluate tradeoffs, recommend product/solution and implementation approach.
Papers and related work :
- 12 Principles of Collaboration – Guidelines for Designing Internet Services to Support Group Collaboration.
- Virtual Communities chapter in Net Success published by Adams Media - an early Internet business book.
Fujitsu Software Corporation, San Jose, CA (1994- 1998)
Executive Director, WorldsAway Products & Services (1995 - 1998)
- General manager of the WorldsAway Internet community service. Led a team of fifty software developers & testers, network administrators, marketers and customer support staff.
PROJECTS & ACHIEVEMENTS
- Grew user revenue to $10 million annual rate within 18months of launch. Consistently in top 1% of CompuServe's 2,000+ services, garnered ~100,000 web and partner subscribers.
- Assumed management of team at critical stage when development was off schedule. Led team through intense refocusing to release technology and launch service within six months.
Director of Marketing, WorldsAway Products & Services (1994-1995)
- Managed positioning, messaging, and promotions to launch new WorldsAway business. Led staff of four in marketing communications, public relations, and product management.
PROJECTS & ACHIEVEMENTS
- Led initiative to form online distribution partnership –negotiated CompuServe agreement. Led product/service identity creation including naming, logo design, messaging. Closed deal with CompuServe after extensive work with AOL, Prodigy and CompuServe.
- Managed launch PR and promotional events. Lead team in planning and implementing promotions that received local and national TV as well as print coverage.
Graham Marketing Group (1988- 1994)
- Marketing Consulting Clients included 3Com, Apple, Novell, SeniorNet, PCMCIA, Delrina. Projects included: strategy and program development, market and competitive research .
Scientific MicroSystems, Mountain View, CA (1986- 1988)
Division Marketing Manager
- Managed all messaging, promotions and product management for OEM peripherals. Accounts included Zenith, Toshiba, Compaq, JVC, Maxtor.
PROJECTS & ACHIEVEMENTS
- Developed processes and organization to support business growth from $5m to over $40m. Built group from two to12 covering all product management, promotions and customer support for three product lines. Created & managed core processes: forecasting, product development cycle, customer problem reporting.
Apple Computer, Inc., Cupertino, CA (1982- 1985)
Sales Development & Program Manager - Service & Support Division
- AppleLink Program Manager, led this information service from conception through introduction. Program was early extranet – became the inspiration and intellectual design basis for the America Online service.
PROJECTS & ACHIEVEMENTS
- Key contributor in development of first GUI client-server information service, AppleLink. AppleLink system was used intensively by over 100,000 Apple employees, dealers, developers and major accounts. The service generated 500% annual ROI in direct travel cost savings for many years, not including the highly acclaimed value of enhanced communications among Apple employees, their dealers and developer communities. Apple, probably the first company ever to do so, included e-mail (AppleLink) addresses on business cards in 1985.
- Introduction Manager on team which created innovative service programs for 3,000 Apple dealers. Increased revenues and cost-efficiencies for dealers who were servicing and selling Apple products.
- Planned and implemented sales program quadrupling service contract revenues within one year.
Other Experience
Education